Module 3: Narratology of Influence
Architecting Legacy Through Cannabis Historiography
Core Premise: This module introduces Narratology of Influence — a new scholarly and strategic field that examines how cannabis brands shape public consciousness, policy, and cultural identity by leveraging historical narratives. It blends classical narratology, modern branding, and influence psychology within the Chronicler Cannabis framework.
Core Objectives
- Understand how history is engineered to inspire and legitimize
- Identify five key cannabis narrative archetypes
- Build out a brand’s own narrative infrastructure
- Learn placement of story in influence networks
- Fuse truth-based storytelling with long-term strategy
The Five Cannabis Archetypes
- The Outlaw – Resistance and rebellion as brand identity
- The Healer – Medical, sacred, and therapeutic roots
- The Pioneer – Innovation and frontier legitimacy
- The Preservationist – Keeping ancient knowledge alive
- The Luminary – Cultural, artistic, and spiritual leadership
Key Principles
- History as a Leadership Tool: If you don’t tell your story, someone else will.
- Legacy > Hype: Anchor your identity in culture, not just product.
- Narrative Literacy: Recognize and shape public perception with strategic truth.
Application Areas
| Area | Use |
|---|---|
| Dispensaries | Feature local role & product origins |
| Cultivators | Tie strains to cultural and botanical history |
| Advocates | Use story as legal and ethical evidence |
| Tourism & Events | Design immersive storytelling-based experiences |
| Educators & Writers | Implement narrative ethics and doctrine |
Choctaw Influence (Subtle Integration)
This module subtly integrates Choctaw values by elevating storytelling as a sacred act of truthkeeping. The Chronicler mirrors the role of oral historians in Choctaw tradition — safeguarding memory, transmitting wisdom, and guiding generational decisions through voice and story. Readers with reverence for tribal heritage will notice this encoded symbolism in the focus on cultural resilience, spoken credibility, and ancestral reverence.
Module 3 Deliverables
- Narrative Influence Assessment Worksheet
- Brand Archetype Map for Cannabis
- Story Legitimization Strategy Template
- Visual: The Narrative Legacy Ladder
- Strategic Content Planning Worksheet
Who This Helps
This module is most effective for founders seeking longevity, activists wanting their legacy to last, creators embedding culture into content, and small businesses who can’t compete with budget — but can dominate with truth-based historical authority.
Chronicler Cannabis Historians 