Aficionado • Bronze

Aficionado · Bronze

A historian’s foundation for compliance, culture, and storytelling—paired with baseline team orientation to get your floor speaking the same language.

Starting at $2,000 / month Historian-led orientation Compliance + culture literacy

Cultural Baseline

Shared vocabulary, brand story, and vetted historical claims your staff can stand behind.

Compliance Confidence

Orientation that respects legal boundaries without killing the narrative.

Staff Ready, Fast

Short, high-signal modules that get new hires on-message in days, not weeks.

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Included: Budtender Training (a $2500 value, yours FREE!)

Orientation (10 minutes)

Goal: Shift mindset from ignorance to knowledge — be the pro customers depend on.
  • Introduction:
    • Budtender/BA = the face of cannabis for most customers.
    • Knowledge → credibility → trust → sales.
  • Topics Covered:
    • The importance of professional development.
    • Defining excellence in cannabis retail and representation.
Engagement: Write your personal motivation for working in cannabis (use the workbook).

Fundamentals (10 minutes)

Goal: Lock in core responsibilities and mindset.
  • Core Functions:
    • Recommendation accuracy matched to customer goals.
    • Educate clearly on effects, onset, duration, and safe use.
    • Compliance: ID verification, accurate information, refusal protocols.
  • Sales Technique:
    • Active listening to uncover needs.
    • Match products by THC/CBD context and **terpenes**.

Advanced Principles (10 minutes)

Goal: Understand customer psychology & behavior.
  • Psychology of Consumption:
    • Use-cases: stress relief, medical support, recreation.
    • Emotional triggers vs. rational justifications.
  • Human Patterns:
    • First-timer, Medicinal, Regular/Local, Trend-Seeker.
    • Upsell & cross-sell strategies that respect intent.
Interactive: Identify 2 customer types you served this week and what they valued.

Product Illumination & Standards (10 minutes)

Goal: Explain products with confidence & cultural context.
  • Technology & Specs: safety claims, pod/heater design, extraction notes.
  • Brand Recognition: history, ethos, differentiators.
  • Future Outgrowths: innovation trends to watch.
Hands-On: Use the workbook table to capture one featured brand’s story.

Role Playing (15 minutes)

Goal: Practice delivery, tone, and confidence.
  • Scenarios:
    • Assisting a first-time buyer.
    • Explaining compliance/ID refusal with respect.
    • Upselling a regular to a premium product via story.
  • Feedback: Group critique — what landed, what to tighten.

Quiz & Wrap-Up (10 minutes)

Goal: Reinforce retention, set next-shift commitment.
  • Quiz: 5 quick questions (see workbook).
  • Commitment: Write one technique you will apply next shift.

What’s Included

  • Core staff orientation with historian framing
  • Compliance + cultural literacy foundation
  • Monthly historian briefings & dossiers
  • Access to the Chronicler community
Module 1 — Culture & Claims
Origins, terminology, and how to avoid myth traps while telling a persuasive, compliant story.
Module 2 — Compliance in Conversation
What staff can/can’t say; how to pivot to accurate product storytelling without making claims.
Module 3 — Storycraft for Sales
Turning vetted history into product narratives that convert and build brand equity.
Book a Discovery Call

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