Etymology: strategia (Greek, strategy) + -mology (domain of study).

Objects: strategic narratives, goal hierarchies, decision trees, operating theses, incentive design.

• Strategy mapping, counterfactuals, pre-mortems, red-team reviews, OODA audits, incentive/constraint modeling.

Data: P&L, funnel analytics, staffing & incentives, channel performance, cohort retention.

KPIs: Strategic Coherence Index (SCI), Decision Latency, Reversibility Ratio, Execution Half-Life.

Validity threats: mission drift; narrative inflation; survivorship bias.

Outputs: One-page Strategic Thesis; Decision Protocols; Quarterly Bet Ledger.

Etymology: archivum (Latin, public records) + -logy.

Objects: COAs, invoices, grow logs, oral histories, provenance chains, media artifacts.

• Source critique, document diplomatics, oral history protocol, checksum/hash logging for digital artifacts.

Data: Lab results, cultivation journals, contracts, packaging revisions, press, POS exports.

KPIs: Archive Integrity Score (AIS), Chain-of-Custody Completeness, Retrieval Latency.

Validity threats: retrospective editing, missing metadata, authority projection.

Outputs: Brand Archive Registry; Claims Registry entries; Audit Trails.

Etymology: coda (system/code) + metrics.

Objects: operational & cultural variables mapped to outcomes (conversion, loyalty, LTV).

• Operational definitions, instrument design, A/B & quasi-experiments, Bayesian updates, sensitivity analysis.

Data: POS, LMS completion, mystery-shop scores, floor observations, interviews.

KPIs: Conversion Machinery Index (CMI), Lore Resonance Score (LRS), Story-to-Sale Ratio (SSR).

Validity threats: Goodhart’s Law; sampling on the dependent variable.

Outputs: Measurement Plans; Scorecard blueprints.

Methods: blind sensory panels, GC-MS overlays, aroma lexicon training, triangle tests.

Data: COAs, batch logs, panel sheets, consumer diaries.

KPIs: Terpene Compass Coordinates (TCC), Panel Agreement Coefficient, Return-to-Profile Rate.

Principles: truth-anchored myth; repetition without stagnation; ritual proof.

Methods: archetype mapping, motif inventories, narrative AB testing, story-economics modeling.

KPIs: Lore Resonance Score (LRS), Story Adoption Rate (SAR), Ritual Completion Rate (RCR).

Methods: soil tests, microbial assays, SOP audits, field notebooks.

Data: lab results, irrigation/fert logs, pest reports, harvest lots.

KPIs (Soilcraft Metrics): OM%, Microbial Diversity Index, Input Dependency Ratio, Terroir Consistency Score.

• Chain-of-custody reconstruction, source triangulation, random audits.

Data: COAs, invoices, seed/clone logs, distribution records, media timestamps.

KPIs: Provenance Score (0–100), Claim Verifiability Rate, Custody Gap Hours.

Outputs: Provenance Scorecards; Claim Dossiers; Authenticity Stamps.

Principles: reciprocity, representation, benefit-sharing, cultural accuracy.

Methods: stakeholder mapping, cultural impact assessment, stewardship charters.

KPIs: Cultural Trust Index (CTI), Stewardship Fulfillment Rate, Community Referral Ratio.

Methods: script trials, role-play labs, ceremony design, habit stacking.

Data: POS before/after, NPS, dwell time, session recordings (where lawful).

KPIs: Conversion Uplift, Average Basket Lift, Ritual Completion Rate, Replication Fidelity.

Methods: price tests, framing experiments, conjoint with narrative variants.

Data: elasticity curves, brand lift, search language, cohort spend.

KPIs: Mythic Premium %, Category Creation Index, Narrative Elasticity.

Methods: semiotic audits, speed-of-recognition tests, misread risk analysis.

Data: eye-tracking, heatmaps, recall tests, translation checks.

KPIs: First-Fixation Time, Correct Interpretation Rate, Code Consistency Score.

Methods: release timing experiments, cohort decay analysis, seasonality modeling, shelf-life testing.

Data: stability tests, sales curves, content calendars, retention cohorts.

KPIs: Rhythm Fit Score, Launch Timing Uplift, Aging Dividend.

Cohesive system (training, scripts, visuals, workflows) that turns attention into predictable revenue.

KPIs: CMI, Time-to-Competency, Playbook Adherence.

Cross-refs: Rhetoric & Ritual, Codametrics

High-impact, drop-in persuasive assets deployed at friction points (infographics, one-pagers, case studies).

KPIs: Assist Rate, Objection Resolution %, Asset-to-Close Ratio.

Standardized, lender/investor-ready materials (exec brief, evidence visuals, risk controls, SOPs, forecasts, IP/licensing).

KPIs: Due-diligence Pass Rate, Time-to-Term Sheet, Risk Reduction Score.

Chemotype-anchored sensory map aligning aroma language with COA-verified profiles.

KPIs: Panel Agreement, Return-to-Profile Rate, Mislabel Risk.

Composite 0–100 index rating claim verifiability and chain-of-custody integrity.

Sub-indices: Evidence Depth, Custody Continuity, Third-Party Corroboration.

Operational indicators linking stewardship to quality, cost, and story truth.

Examples: OM%, MDI, Input Dependency, Terroir Consistency.

Proposed definition: study of legal frameworks and regulatory dynamics as they shape cannabis culture, commerce, and compliance—integrating jurimetrics (measurement) and economythology (narrative effects).

Rationale: distinct Chronicler IP; optional elective module/dossier series.

Guardrails: publish a concise scope note to avoid confusion with jurisprudence/jurimetrics.